_____ refers to the description and estimation of the size and sales potential of market segments that are of interest to a firm and the assessment of key competitors in these market segments.

_____ refers to the description and estimation of the size and sales potential of market segments that are of interest to a firm and the assessment of key competitors in these market segments.



a. Marketing brief

b. Perceptual mapping analysis

c. Market opportunity analysis

d. Mission statement



Answer: c. Market opportunity analysis


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