Which of the following is a difference between a market-oriented firm and a sales-oriented firm?
a. Unlike a market-oriented firm, a sales-oriented firm puts customers at the center of its business.
b. Unlike a market-oriented firm, a sales-oriented firm uses relationship-marketing strategies.
c. Unlike a market-oriented firm, a sales-oriented firm gives little emphasis to promotion activities.
d. Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.
Answer: d. Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.