Which of the following statements is true of target markets?

Which of the following statements is true of target markets?



a. They should not be outside the country of a firm's headquarters.

b. They are not to be differentiated by ethnicity or culture.

c. They only appeal to multiple market segments.

d. They should be assessed based on demographics.



Answer: d. They should be assessed based on demographics.


Learn More :

Marketing

Learn More Multiple Choice Question :