Air BnB's experience, where one part of the company began to demand expansion, required the company to be concerned with which guideline of choosing a brand name?

Air BnB's experience, where one part of the company began to demand expansion, required the company to be concerned with which guideline of choosing a brand name?



A. Predictability

B. Euphony

C. Longevity

D. Sensibility



Answer: C


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