Apple's closest competitor to its iPad tablet is Samsung's Galaxy Note. A multiattribute study indicates that consumers give the iPad a weighted total of 540 across all attributes, whereas they give the Note a weighted total of 485. If Apple prices its iPad at $450, what is the parity price that Samsung should set for the Note?

Apple's closest competitor to its iPad tablet is Samsung's Galaxy Note. A multiattribute study indicates that consumers give the iPad a weighted total of 540 across all attributes, whereas they give the Note a weighted total of 485. If Apple prices its iPad at $450, what is the parity price that Samsung should set for the Note?

Apple's closest competitor to its iPad tablet is Samsung's Galaxy Note. A multiattribute study indicates that consumers give the iPad a weighted total of 540 across all attributes, whereas they give the Note a weighted total of 485. If Apple prices its iPad at $450, what is the parity price that Samsung should set for the Note? 


A. $404.17

B. $396.07

C. $450.00

D. $501.03

E. $427.35


Answer: D


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