As we discussed in class, services differ from products (goods) in along a variety of dimensions. Which characteristic of services means that marketers need to manage demand in peak periods and find ways to use capacity in off-periods? The characteristic of:

As we discussed in class, services differ from products (goods) in along a variety of dimensions. Which characteristic of services means that marketers need to manage demand in peak periods and find ways to use capacity in off-periods? The characteristic of:

As we discussed in class, services differ from products (goods) in along a variety of dimensions. Which characteristic of services means that marketers need to manage demand in peak periods and find ways to use capacity in off-periods? The characteristic of:



a.

Inseparability

b.

Perishability of Inventory

c.

Inconsistency

d.

Intangibility

e.

Indecisive



Answer: Perishability of Inventory


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