In class, we discussed the Product Life Cycle (PLC) concept. In what stage of the PLC would we actually find decreasing competition?
a.
Introduction
b.
Growth
c.
Maturity
d.
Decline
e.
Could appear in ANY stage of the PLC
Answer: Decline
Marketing MCQ
a.
Introduction
b.
Growth
c.
Maturity
d.
Decline
e.
Could appear in ANY stage of the PLC
Answer: Decline