Because an organization has limited influence on market growth rate, its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share. The most likely way for a company to turn a "question mark" into a "star" rather than a "dog" is to
a. take cash away from it.
b. reduce advertising for it.
c. inject cash into it.
d. reduce the feature set for it.
e. decrease the market growth rate.
Answer: inject cash into it.
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Marketing
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