College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack. However, their dorm rooms are often woefully short of space. MicroFridge understands this and markets a combination microwave, refrigerator, and freezer targeted to these students. MicroFridge is MOST LIKELY using which basis of segmentation?

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack. However, their dorm rooms are often woefully short of space. MicroFridge understands this and markets a combination microwave, refrigerator, and freezer targeted to these students. MicroFridge is MOST LIKELY using which basis of segmentation?

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack. However, their dorm rooms are often woefully short of space. MicroFridge understands this and markets a combination microwave, refrigerator, and freezer targeted to these students. MicroFridge is MOST LIKELY using which basis of segmentation?



a.

sociocultural segmentation

b.

psychographic segmentation

c.

geographic segmentation

d.

behavioral segmentation

e.

socioeconomic segmentation



Answer: behavioral segmentation


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