In class, we looked at two ads for Crest spinning toothbrush. One focused on the benefits of visiting a dentist twice a year and of having a "dentist-clean feeling" twice a day by using their spinning toothbrush. The other ad, for a very similar product, used a popular cartoon character, Dora, to advertise the Kid's SpinBrush. This is a good example of targeting based on:

In class, we looked at two ads for Crest spinning toothbrush. One focused on the benefits of visiting a dentist twice a year and of having a "dentist-clean feeling" twice a day by using their spinning toothbrush. The other ad, for a very similar product, used a popular cartoon character, Dora, to advertise the Kid's SpinBrush. This is a good example of targeting based on:

In class, we looked at two ads for Crest spinning toothbrush. One focused on the benefits of visiting a dentist twice a year and of having a "dentist-clean feeling" twice a day by using their spinning toothbrush. The other ad, for a very similar product, used a popular cartoon character, Dora, to advertise the Kid's SpinBrush. This is a good example of targeting based on:



a.

Geographics

b.

Demographics

c.

Psychographics

d.

Behavior

e.

Actually, it was presented as a POOR example of targeting.



Answer: Demographics


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