Devin wasn't going anywhere for spring break; she just wanted to sit around and binge watch something on Netflix. She went next door to ask a friend who shared her taste in television and got a recommendation for Master of None. Devin's information search was shortened by a discussion with her neighbor, which is a ________ of information.

Devin wasn't going anywhere for spring break; she just wanted to sit around and binge watch something on Netflix. She went next door to ask a friend who shared her taste in television and got a recommendation for Master of None. Devin's information search was shortened by a discussion with her neighbor, which is a ________ of information.



a) personal source

b) marketer-dominated source

c) family source

d) consumer-controlled source

e) public source



Answer: a) personal source


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