If Oreo cookies come out with a new flavor of s'mores Oreo cookies, what are they using in order to turn brand equity into dollars?
A. Licensing
B. Promotional Advantage
C. Word of mouth
D. Product purchase
Answer: B
Marketing MCQ
Marketing
If Oreo cookies come out with a new flavor of s'mores Oreo cookies, what are they using in order to turn brand equity into dollars?