In class, we considered buying a ring at Tiffany's. When asked, students indicated that a Tiffany ring probably cost tens of thousands of dollars or more. When we checked, we found that you can buy several Tiffany rings for less than $200. While Tiffany is certainly successful, this example suggests they may have:

In class, we considered buying a ring at Tiffany's. When asked, students indicated that a Tiffany ring probably cost tens of thousands of dollars or more. When we checked, we found that you can buy several Tiffany rings for less than $200. While Tiffany is certainly successful, this example suggests they may have:

In class, we considered buying a ring at Tiffany's. When asked, students indicated that a Tiffany ring probably cost tens of thousands of dollars or more. When we checked, we found that you can buy several Tiffany rings for less than $200. While Tiffany is certainly successful, this example suggests they may have:



a.

Underpositioned their brand (why offer such cheap rings?)

b.

Overpositioned their brand (people may not think of Tiffany for lower priced rings)

c.

Confused positioning (what ARE they? High priced or inexpensive when it comes to rings).

d.

A Rebel positioning (going against the image of a high priced retailer)

e.

Not cone ANY positioning



Answer: Overpositioned their brand (people may not think of Tiffany for lower priced rings)


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