In class, we discussed three types of competition that marketers must think about. Which of the following is a good example of "brand competition?"
a.
A consumer deciding whether to buy Crest, Colgate, or Arm & Hammer toothpaste
b.
A ticket to the Indians, Cleveland Browns, or Cleveland Orchestra.
c.
Buying a car, a vacation, or a home theatre system.
d.
Buying a steak dinner, a lobster dinner, or a vegetarian salad at a good restaurant
e.
All of the above represent brand competition.
Answer: A consumer deciding whether to buy Crest, Colgate, or Arm & Hammer toothpaste