Marketing MCQ Marketing In class, we heard that airlines (often) charge MORE for people who book later (often these are business travelers, who are less sensitive to price). What approach to pricing is this?

In class, we heard that airlines (often) charge MORE for people who book later (often these are business travelers, who are less sensitive to price). What approach to pricing is this?

Marketing

In class, we heard that airlines (often) charge MORE for people who book later (often these are business travelers, who are less sensitive to price). What approach to pricing is this?

Prestige Pricing

Price Lining

Target Pricing

Yield Management Pricing

Standard Markup Pricing

Answer: Yield Management Pricing

Marketing MCQ

In class, we heard that airlines (often) charge MORE for people who book later (often these are business travelers, who are less sensitive to price). What approach to pricing is this?

In class, we heard that airlines (often) charge MORE for people who book later (often these are business travelers, who are less sensitive to price). What approach to pricing is this?

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