In which pricing approach do we find a situation where consumers may "buy up" to a higher priced, more feature-rich model which is ALSO more profitable for the marketer?

In which pricing approach do we find a situation where consumers may "buy up" to a higher priced, more feature-rich model which is ALSO more profitable for the marketer?

In which pricing approach do we find a situation where consumers may "buy up" to a higher priced, more feature-rich model which is ALSO more profitable for the marketer?



a.

Price Lining

b.

Target Pricing

c.

Odd-even Pricing

d.

Bundle pricing

e.

Yield Management Pricing



Answer: Price Lining


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