In our class discussion of the Strategic Marketing Process, we looked at the Marketing Program in terms of the 4 P's of the Marketing Mix. Which of the following is NOT a strategic element in the Marketing Mix?
a.
Product Strategy
b.
Price Strategy
c.
Promotion Strategy
d.
Place Strategy
e.
Hmmm...actually, these are ALL elements in the Marketing Mix!
Answer: Hmmm...actually, these are ALL elements in the Marketing Mix!