One way that brick-and-mortar retailers are trying to extend the functionality of their stores to make them more attractive to online shoppers is through the use of small, in-store RFID devices that can interact with shoppers' smartphones, tracking them, and offering them information and personalized deals in different sections of the store. This technology is called:

One way that brick-and-mortar retailers are trying to extend the functionality of their stores to make them more attractive to online shoppers is through the use of small, in-store RFID devices that can interact with shoppers' smartphones, tracking them, and offering them information and personalized deals in different sections of the store. This technology is called:

One way that brick-and-mortar retailers are trying to extend the functionality of their stores to make them more attractive to online shoppers is through the use of small, in-store RFID devices that can interact with shoppers' smartphones, tracking them, and offering them information and personalized deals in different sections of the store. This technology is called:



A. a personal shopping assistant

B. a beacon

C. an interactive digital display

D. an interactive dressing room E. a choice board



Answer: B


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