The key steps of planning, implementation, and evaluation are part of (the)
a.
gap analysis.
b.
strategic marketing process.
c.
situational analysis.
d.
synergy analysis.
e.
diversification analysis.
Answer: strategic marketing process.
Marketing MCQ
a.
gap analysis.
b.
strategic marketing process.
c.
situational analysis.
d.
synergy analysis.
e.
diversification analysis.
Answer: strategic marketing process.