What type of pricing approach is seen in this example: "Buy our digital camera and you get the how-to photography DVD for 50% less."

What type of pricing approach is seen in this example: "Buy our digital camera and you get the how-to photography DVD for 50% less."



a.

Price Lining

b.

Target pricing

c.

Odd-even pricing

d.

Bundle pricing

e.

Yield Management Pricing



Answer: Bundle pricing


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