Marketing MCQ
Marketing
What type of pricing approach is seen in this example: "Buy our digital camera and you get the how-to photography DVD for 50% less."
What type of pricing approach is seen in this example: "Buy our digital camera and you get the how-to photography DVD for 50% less."
What type of pricing approach is seen in this example: "Buy our digital camera and you get the how-to photography DVD for 50% less."
a.
Price Lining
b.
Target pricing
c.
Odd-even pricing
d.
Bundle pricing
e.
Yield Management Pricing
Answer: Bundle pricing
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