Marketing MCQ Marketing When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

Marketing

When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

A. brand explosion

B. brand dilution

C.self-concept attachment

D.nostalgic attachment

E.interdependence

Answer: B. brand dilution

Marketing MCQ

When considering brand​ extensions, there is a risk of​ _____, in which the contrast between the brand​ extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

When considering brand​ extensions, there is a risk of​ _____, in which the contrast between the brand​ extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

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When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.