Which of the following refers to a measurement that reflects the quantity purchased or frequency of use among consumers of a particular product or service?
A) 80/20 rule
B) Usage rate
C) Long tail
D) Badge
E) Usage occasions
Answer: B) Usage rate
Marketing MCQ
A) 80/20 rule
B) Usage rate
C) Long tail
D) Badge
E) Usage occasions
Answer: B) Usage rate