Which of these is the best example of brand fit?
A. Proctor and Gamble's broad reach
B. Lyft's name and logo
C. Kodak's distinctive name
D. Xerox's accessibility
Answer: B
A. Proctor and Gamble's broad reach
B. Lyft's name and logo
C. Kodak's distinctive name
D. Xerox's accessibility
Answer: B