You decide that you can get customers into your store if you advertise a REALLY low priced product that will grab their attention. Once in the store, you tell the customer that the only one of those that you had has already sold and you try to switch them to a more expensive (and profitable) product. In doing this, you have forgotten what you learned in MKTG 25010, about how to get into legal trouble with your pricing. This would be seen as:

You decide that you can get customers into your store if you advertise a REALLY low priced product that will grab their attention. Once in the store, you tell the customer that the only one of those that you had has already sold and you try to switch them to a more expensive (and profitable) product. In doing this, you have forgotten what you learned in MKTG 25010, about how to get into legal trouble with your pricing. This would be seen as:

You decide that you can get customers into your store if you advertise a REALLY low priced product that will grab their attention. Once in the store, you tell the customer that the only one of those that you had has already sold and you try to switch them to a more expensive (and profitable) product. In doing this, you have forgotten what you learned in MKTG 25010, about how to get into legal trouble with your pricing. This would be seen as:




a.

Deceptive Pricing

b.

Predatory Pricing

c.

Price Discrimination

d.

Price Fixing

e.

Competitive Pricing



Answer: Deceptive Pricing


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