______ is the task of developing and maintaining an overall company strategy for long-run survival and growth.
A) Strategic planning
B) Annual market planning
C) Short-term planning
D) Long-range planning
E) Advertising
Answer: A) Strategic planning
Marketing MCQ
A) Strategic planning
B) Annual market planning
C) Short-term planning
D) Long-range planning
E) Advertising
Answer: A) Strategic planning