Marketing MCQ
Marketing Management
In a perceptual map, brands depicted as points close together are those perceived as different brands, whereas brands farther apart are seen as similar brands.
In a perceptual map, brands depicted as points close together are those perceived as different brands, whereas brands farther apart are seen as similar brands.
In a perceptual map, brands depicted as points close together are those perceived as different brands, whereas brands farther apart are seen as similar brands.
a. True
b. False
Answer: False
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