A perceptual map helps a firm to:
a. identify the closest substitute products.
b. pinpoint a customer group in a large set.
c. identify a new raw materials supplier.
d. identify a new customer base.
Answer: A
a. identify the closest substitute products.
b. pinpoint a customer group in a large set.
c. identify a new raw materials supplier.
d. identify a new customer base.
Answer: A