In the ________ stage of the new product development process, the company tries to get customers' feedback on the most promising idea from its pool of selected ideas.
a. concept testing
b. refining
c. brainstorming
d. problem solving
Answer: A
Marketing MCQ
Marketing Management
In the ________ stage of the new product development process, the company tries to get customers' feedback on the most promising idea from its pool of selected ideas.