With reference to new product development, which of the following statements is true regarding the difference between the top-down approach and the marketing approach that is followed by firms?
a. A firm following the top-down approach uses subliminal ads to promote its stock product, while a firm following the marketing approach uses perceptual fluency ads to promote its stock product.
b. A firm following the top-down approach asks for customers' feedback at the end of a process, while a firm following the marketing approach asks for customers' feedback at most phases in a process.
c. A firm following the top-down approach deals with brand extensions, while a firm following the marketing approach deals with product line extensions.
d. A firm following the top-down approach relates to macro-environmental factors of the firm, while a firm following the marketing approach relates to micro-environmental factors of the firm.
Answer: B