What does the Macro-environment ask Marketers to consider?
Answer: Larger societial FORCES that affect the actors of the Microenvironment:
- demographic forces
- economic forces
- natural
- tech
- political
- cultural
Marketing MCQ
Answer: Larger societial FORCES that affect the actors of the Microenvironment:
- demographic forces
- economic forces
- natural
- tech
- political
- cultural