Jill Parker owns 2,000 acres of ranchland in Iowa. Recently, a supply of natural gas was discovered on her property. Not knowing much about the marketing environment, she asks you what she should do. Which of the following is the BEST advice?
A.
Jill should focus on negotiating with a local gas company for personal consumption.
B.
Jill should try to find propane reseller markets.
C.
Jill should focus on ranching and ignore trying to commercialize or sell the natural gas.
D.
Jill should focus her attention on the government markets.
E.
Jill should focus on the business market and license the natural gas rights.
Answer: E