________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product​ design, pricing,​ communication, and delivery or distribution.

________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product​ design, pricing,​ communication, and delivery or distribution.



A.

​"Foster trust in the marketing​ system"

B.

​"Never be​ deceptive"

C.

​"Incorporate a sense of​ mission"

D.

​"Do no​ harm"

E.

​"Embrace ethical​ values"



Answer: A


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