Which of the following is included in the American Marketing Association's (AMA) Code of Ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make?
A.
Foster trust in the marketing system
B.
Avoid deception and misleading marketing practices
C.
Embrace ethical values
D.
Incorporate a sense of mission
E.
Do no harm
Answer: E