A US company decides that the best way to sell its product line in Argentina is to create a sales force within the country since there are few trade publications to advertise in. What aspect of international business is the company determining?

A US company decides that the best way to sell its product line in Argentina is to create a sales force within the country since there are few trade publications to advertise in. What aspect of international business is the company determining?



Answer: Push and pull strategies


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International Business

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