An advertisement that ran in a French magazine showed a picture of a black woman breast-feeding a white baby. When that same ad ran in a US magazine, civil rights groups were immediately on the attack and claimed the ad promoted white racial domination. Which variable to international communication did the advertiser fail to take into account?

An advertisement that ran in a French magazine showed a picture of a black woman breast-feeding a white baby. When that same ad ran in a US magazine, civil rights groups were immediately on the attack and claimed the ad promoted white racial domination. Which variable to international communication did the advertiser fail to take into account?



Answer: Cultural barriers


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International Business

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