Darren Bloom, the sales manager for John Fountain Products, a small family business, is eager to get the company on an export path. The CEO of the company is not convinced, however. To convince the CEO, Bloom should point out that firms that do not export often
A. face problems of currency conversion.
B. lose out on significant opportunities for cost reduction.
C. are able to reduce their unit costs.
D. are not intimidated by the business practices of foreign countries.
E. explore foreign markets to see where they can leverage their technology.
Answer: B. lose out on significan opportunities for cost reduction
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International Business
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