Instead of going after a small share of a large​ market, a firm goes after a large share of a smaller niche segment. This type of marketing strategy is known as​ __________.

Instead of going after a small share of a large​ market, a firm goes after a large share of a smaller niche segment. This type of marketing strategy is known as​ __________.



A.

differentiated marketing

B.

segmented marketing

C.

micromarketing

D.

concentrated marketing

E.

undifferentiated marketing



Answer: D


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