Mary Warner, the sales manager for a medium-sized apparel company, is facing a tremendous challenge in convincing her boss to get the company to export. As she reflected on this challenge, she realized that many medium-sized firms like hers are not proactive in seeking export opportunities because

Mary Warner, the sales manager for a medium-sized apparel company, is facing a tremendous challenge in convincing her boss to get the company to export. As she reflected on this challenge, she realized that many medium-sized firms like hers are not proactive in seeking export opportunities because



A. they are familiar with the foreign market and do not find it challenging enough.


B. the export market is similar to the home market in terms of legal and business practices.


C. they are intimidated by the complexities and mechanics of exporting to foreign countries.


D. domestic regulations limit their ability to export profitably.


E. they can't recruit managers with the expertise needed to cultivate business in foreign countries.



Answer: C. they are intimidated by the complexities and mechanics of exporting to foreign countries


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International Business

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