Marketing MCQ
International Business
Morah's company is trying to gain access to shelf space in several upscale department stores for its new line of skin care products. However, it is very difficult to get the stores to carry the skin care line because they prefer to carry products from established manufacturers. What type of distribution channel is preventing the company from gaining access to shelf space?
Morah's company is trying to gain access to shelf space in several upscale department stores for its new line of skin care products. However, it is very difficult to get the stores to carry the skin care line because they prefer to carry products from established manufacturers. What type of distribution channel is preventing the company from gaining access to shelf space?
Morah's company is trying to gain access to shelf space in several upscale department stores for its new line of skin care products. However, it is very difficult to get the stores to carry the skin care line because they prefer to carry products from established manufacturers. What type of distribution channel is preventing the company from gaining access to shelf space?
Answer: exclusive
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