Rinker Audio Products wants to enter the European market but realizes that European consumer tastes are not uniform across countries. To be able to accommodate demands for local responsiveness, Rinker should
A. ignore national differences in consumer tastes and preferences.
B. decentralize production activities to the major national or regional markets.
C. ensure that the manufacturing processes in all units are identical.
D. standardize the product coming out of all manufacturing units.
E. refrain from hiring host country managers.
Answer: B. decentralize production activities to the major national or regional markets