In an effort to enter the European market, Rinker Audio Products wants to get ISO 9000 certification. However, a segment of the company's top management team is not supportive of this and to make their case, they cite various drawbacks of ISO 9000 certification. Which of the following is a drawback of ISO 9000 certification?
A. It is bureaucratic and costly for many firms.
B. It is an impossible standard to achieve.
C. It is losing its prominence in international business.
D. It is ineffective in improving processes.
E. It is ineffective in bringing about quality improvement.
Answer: A. It is bureaucratic and costly for many firms
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International Business
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