Small-scale entry into a foreign market makes it difficult to build market share because it

Small-scale entry into a foreign market makes it difficult to build market share because it



A. necessitates rapid entry into a foreign market.


B. is associated with a lack of commitment demonstrated by the foreign firm.


C. leads to escalating strategic commitments.


D. requires that extra time be spent in analyzing a foreign market.


E. leads to increased exposure to a foreign market.



Answer: B. is associated with a lack of commitment demonstrated by the foreign firm


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