Marketing MCQ
International Business
True or false: The need to customize a product for a local market could work against a company's strategy of marketing a globally standardized product.
True or false: The need to customize a product for a local market could work against a company's strategy of marketing a globally standardized product.
True or false: The need to customize a product for a local market could work against a company's strategy of marketing a globally standardized product.
Answer: True
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