In Britain, pharmaceutical sales adopt a soft-sell approach, while a hard-sell approach is used in the United States. This demonstrates how a company has to adapt its ______ strategy to address the concerns of local responsiveness.

In Britain, pharmaceutical sales adopt a soft-sell approach, while a hard-sell approach is used in the United States. This demonstrates how a company has to adapt its ______ strategy to address the concerns of local responsiveness.



Answer: marketing


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