Marketing MCQ
International Business
True or false: Nokia's use of a standardized slogan spoken in local languages in an example of how to capture the benefits of global standardization, yet at the same time responding to local cultures.
True or false: Nokia's use of a standardized slogan spoken in local languages in an example of how to capture the benefits of global standardization, yet at the same time responding to local cultures.
True or false: Nokia's use of a standardized slogan spoken in local languages in an example of how to capture the benefits of global standardization, yet at the same time responding to local cultures.
Answer: True
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