Which of the following is true of a product that serves universal needs?
A. It becomes necessary to customize the product to suit small consumer groups.
B. It becomes necessary to accommodate demands for local responsiveness.
C. It increases the attractiveness of concentrating production at an optimal location.
D. It is difficult to serve national differences in consumer taste and preference.
E. It is always attractive to globally disperse production to all major markets.
Answer: C. It increases the attractiveness of concentrating produciton at an optimal location
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International Business
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