Which of the following statements does NOT describe price?
A.
Prices can be changed quickly.
B.
Price remains one of the most important elements that determine a firm's market share and profitability.
C.
Price is the only element in the marketing mix that represents costs.
D.
Price is one of the most flexible marketing mix elements.
E.
Price is the sum of all the values that customers give up to gain the benefits of having or using a product or service.
Answer: C
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Marketing
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