Which of the following statements does not apply to the description of prices?
A.
Pricing is the number-one problem facing many marketing executives.
B.
Price is the amount of money charged for a product or a service.
C.
Price remains one of the most important elements that determine a firm's market share.
D.
In recent decades price factors have gained increasing importance.
E.
Historically, price has been the major factor affecting buyer choice.
Answer: D
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