Why should companies use mobile marketing responsibly?
A.
Mobile marketing may provide unwanted incentives when consumers are just going to make a choice.
B.
Mobile marketing may stimulate immediate buying.
C.
Companies risk angering already ad-weary consumers.
D.
Mobile marketing engages customers anywhere, anytime during the buying and may affect the relationship-building process.
E.
Today's rich-media mobile ads can create substantial engagement and impact.
Answer: C