The ________ is often the only portion of the marketing research report that executives read.
A. Title Page
B. Letter of Transmittal
C.Letter of Authorization
D. Executive Summary
Answer: D. Executive Summary
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Report Preparation and Presentation
- Which of the following is not a special concern for international research during report preparation and presentation?
- Which of the following is a way in which the researcher might assist the client after marketing research report has been presented?
- Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?
- Effective oral presentation techniques include all of the following except______
- Effective oral presentation techniques include all of the following except_______
- _______ are an attractive way of illustrating trends and changes over time.
- As general guideline, a pie chart should not require more than _____ sections.
- All of the following should be considered when writing the marketing research report except_______
- A marketing research report should do all the following except __________
- If you are trying to write about the budget, timeframe, and other organizational constraints pertaining to the marketing research project without eroding the client's confidence in the research or unduly minimizing the importance of those topics, you are working on the ________ section of the marketing research report.
- The ______ Section of the marketing research report contains a description of the theoretical foundations that guided the research, and analytical models formulated, research questions, hypotheses, and the factors that influenced the research design.
- The _______ section of the marketing research report highlights the discussions with the decision makers and industry experts, and discusses the secondary data analysis, the qualitative research that was conducted, and the factors that were considered.
- The _________ authorizes the researcher to proceed with the project and specifies the scope and the terms of the contract.
- Report formats are likely to vary based on all of the following except:
- Which statement is not true about the report preparation and presentation process?